The founders had seen firsthand how much time, money, and business opportunity was lost when logistics
companies tried to run complex multi-modal operations on software designed for other industries, or worse,
on spreadsheets held together by institutional knowledge and manual workarounds.
They had seen what happened when a customs document was typed from scratch and contained a single error,
how monthly accounting chaos emerged when operations and finance ran on different platforms, and how
client relationships suffered when status enquiries had to be answered manually instead of through a
proper system.
The founding vision was clear: build a single integrated platform that could manage the full logistics
value chain on a modern cloud architecture that could scale with any logistics business.
2012First version launched with Freight Forwarding and
Financials.
2014CRM module added to complete the sales-to-operations
workflow.
2016WMS launched for forwarders adding warehouse
operations.
2018NVOCC module launched for container operators.
2020TMS extended the platform to land transport.
2022BI and AI-powered automation expanded the platform
into a logistics intelligence system.